Marketing Budget Sparks Clients’ Location From Maestro

Golf Betting Lines

The green is long and wide, but the par-three 17th is anything but easy. From an elevated tee, a medium to long iron will be required to clear the fronting lake and avoid the bunkers deep and right. Let's not forget the tiered putting surface that slopes hard towards the water. The key is picking the right stick, especially when the wind is up. Making par here is no small task. In 2006, this hole was the fourth hardest and 17 players during round one found the water.

 

Owned by the PGA, the tour is not resting on its laurels, according to Keith Steinberg, Director of Sales & Marketing at Avenel. "Commissioner Tim Finchem placed a full page ad in the Washington Post recently, stating that the PGA Tour has begun an effort that will result in a comprehensive set of improvements to the TPC Avenel. This multi-million dollar investment will feature significant upgrades to the club, including major improvements to the golf course, along with a remodeling and expansion of the clubhouse."

 

The course has a wide variety of nature, including beaver, deer, fish, red fox and many species of birds and fish -- making the TPC of Avenel a cornucopia of wildlife.

 

Markham, ON (PRWEB) July 11, 2006 -- NORTHWIND, a provider of enterprise property management hotel software and reservation solutions for hospitality, today expressed thanks to clients, operators and press for their warm reception of the Maestro team at HITEC 2006, and for their universal endorsement of the Maestro Analytics Business Intelligence system. Many NORTHWIND Maestro users and friends also joined NORTHWIND at its annual wine tasting and dinner event, hosted this year at the elegant rooftop garden of one of Minneapolis’ most exciting restaurant venues.

 

Maestro Analytics: the competitive advantage NORTHWIND’s newest tool to increase revenue for operators is Maestro Analytics Business Intelligence. This powerful data mining solution gives properties and hotel companies access to their organization’s key operating data to support marketing strategies and business decisions. Christy Ashton, assistant controller of Stein Eriksen Lodge, said, "We are a 5-Diamond, 4-Star property going for a 5-Star rating, and service is the critical factor. Maestro Analytics gives us a competitive advantage. It lets us recognize guests instantly on the phone and proactively offer them what they enjoyed with us previously. We have three managers on the system now and expect every department head to be using it in the near future." Ms. Ashton noted that Stein Eriksen Lodge also will use Maestro Analytics to create more effective marketing programs. "It helps us pinpoint our clients’ location and target our marketing budget accordingly."

 

NORTHWIND specialists also provided HITEC attendees with a tutorial session entitled, "CRM, Business Intelligence and Management Reporting: The Power of Integration." The educational seminar presented operators with new ways to leverage technology for competitive gains. Attendees learned the advantages of integrating data from different departments and properties onto a single database and analyzing it with leading-edge business intelligence applications. The rewards of comprehensive analysis were demonstrated to be a more effective use of marketing budgets and greater efficiency in allocating resources.    

 

About NORTHWIND

 

NORTHWIND, known in the hospitality industry for its service and state-of-the-art technology, is widely respected for providing hotels, private organizations, and corporate management companies with flexible software solutions.

 

Contact: Audrey MacRae – Director, Sales & Marketing NORTHWIND 60 Renfrew Drive, Suite #235 Markham, ON L3R 0E1 Phone: (905) 940-1923 ext - 246 1-888-NORTH88 (667-8488) Fax: (905) 940-1925

 

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What Is the Point Spread?

What are Sports Betting Point Spreads?

In any football or basketball game (the main sports that use point spreads) there are two teams playing against each other.

Those teams, though, are rarely exactly evenly matched – meaning that typically one team has a better chance than the other to win the game. If bettors were allowed to bet on who was simply going to win the game, smart ones would obviously bet on the better team (likely winning more than 50% of the time in the process).

If winning were that easy the Las Vegas and online sportsbooks would stop taking any bets! This is where the point spread comes in: the basic function of the point spread is to balance the likelihood of each team “winning” by adjusting the final score by the point spread. After this adjustment is made you get the Against The Spread result (ATS result for short).

Let’s look at Super Bowl XXXIX, New England Patriots vs. Philadelphia Eagles. Most people believed the defending champ Patriots to be the better team – so if betting were simply based upon which team would win the game, an uneven majority of people would have wagered on New England. But, by using the point spread, the bookmakers adjusted the terms of the bet, evening the proposition so about half the people believed the Pats to be the smart bet, while the other half considered Philly to be the smart bet.

How to Read Point Spreads

New England Patriots -7 vs. Philadelphia Eagles

The better team, called the Favorite, is expected to win the game and must “give” or “lay” points to the weaker team. The favorite is listed with a minus sign and the number of points they are favored by (e.g., New England -7)

In the case of our example, New England must not only win the game, but they must win by more than 7 points for Pats bettors to have a winning ATS result. An Eagles bettor wins his bet either if:

To visit this internet sportsbook go to MySportsbook.com for all your football betting and World Series odds.